Welcome to the Online Brandhaus Cafe — where your personal brand becomes your most profitable asset.
Brew Your Brand Inside the Online Brandhaus Café
Your Expertise Is a Brew. Your Brand Is the Café.
Most people teach funnels, virality, or vague strategy.
I help you turn your expertise into a brand people trust — using timeless psychology, smart packaging, and story-led systems. You won’t chase clients. You’ll create a space they return to.
Personal Branding = Digital Wealth
Your Name Is Your Most Valuable Asset. Let’s Make It Worth it.
You’re not just selling a product. You’re selling you — your vision, your voice, your value.
But if your brand doesn’t communicate that? You stay invisible. Underpaid. Overlooked. It’s time to change that.
1:1 Mentorship
Personalized coaching & strategy calls with me personally to eliminate guesswork and scale faster.
Done For You
Let me and my team handle your ads, funnels, and retention strategies so you can focus on your brand.
The Online Brandhaus Cafe Philosophy
Tired of the unpersonal Funnel Formula? So was I.
In a world full of cold automations and shouty sales tactics, I created something different — a warm, intentional space where content nurtures, offers guide, and value converts.
The Online Brandhaus Café is a business model built for humans, not hacks.
Here, we scale through connection.
We lead with story.
We sell through service.
This isn’t about going viral.
It’s about going deep — building a business that earns consistently and a brand that lasts.
The Online Brandhaus Café Framework
Everyone Has a Coffee. Let’s Serve Yours.
Your expertise is your signature drink — rich, unique, and worth paying for.
Instead of cramming it into a single rigid offer, I’ll help you pour that genius into three scalable formats:
The Latte Macchiato
Done-for-you / High-touch consulting
For Clients Who Want It All — Done for Them
Premium, high-touch consulting for leaders who want results without managing the details.
This is your most robust cup — smooth, rich, and built to serve the top-tier client who values time and trust.
The To-Go Cappuccino
Mentorship & group implementation
For Clients Who Want Guidance and Speed
Perfect for growing entrepreneurs who want the strategy and the frameworks — with support along the way.
Fast, focused, and still full-bodied, this is your signature mentorship offer.
The Cold Brew
DIY products, templates, and frameworks
For Clients Who Want to DIY at Their Own Pace
Clean, powerful, and on-demand — this is your suite of templates, courses, and frameworks.
Ideal for early-stage creators who want clarity without the high-touch price tag.
What We Build Together
Let’s build a personal brand and product ecosystem that looks like you, feels like you — and sells like crazy.
Clarify your niche and high-value transformation
Package your signature offer into 3 smart delivery tiers
Launch a content system that builds trust and pre-sells
Build lean, evergreen conversion flows that scale with your schedule
Position you as the go-to name, not just another player
Because Trust Sells. And Story Scales.
Built on strategy. Powered by story. This isn't tactics for tactics' sake. It’s an authority system rooted in sales psychology and brand trust.
Trust‒first content = pre‒sold clients
Productized expertise = scalable income
Story‒based positioning = brand loyalty and pricing power
You don’t just become a coach. You become the face of a transformation
🔥 Spots are limited. If you’re serious about scaling, don’t wait.
Your 3-Phase Transformation
We walk through it together, step-by-step — turning your expertise into a system that scales with soul.
Phase 1: Build Your Personal Brand
Lay the foundation of a brand people trust — before you ever sell.
We clarify your niche, story, and message so your audience instantly gets who you are, who you help, and why you’re different.
Clarify your niche, transformation, and positioning
Craft signature language and belief frameworks
Install a story-driven content flywheel
You become trusted before you ever pitch.
Phase 2: Productize Your Knowledge
Turn your brilliance into one offer — served three ways.
We design your signature offer and package it into three scalable formats, giving your business structure, clarity, and high-profit potential.
Design one core offer based on your genius
Serve it in three scalable delivery formats
Build lean funnels + evergreen sales flows
You scale with clarity — not complexity.
Phase 3: Launch Your Digital Coffee Shop
Build a content engine that attracts and converts — without chasing.
We repurpose your best ideas into strategic content, set up trust-first conversations, and let your brand do the selling.
Turn one idea into 5+ pieces of weekly content
Use DMs, voice notes, and stories to convert
Build a system that nurtures and sells without burnout
Clients come to you — through trust.
The result?
A streamlined, high-converting personal brand that sells for you — day in, day out.
You’ll have the clarity, systems, and content to attract premium clients, scale income, and dominate your niche without burning out.
This isn’t branding.
This is business architecture for experts who are done playing small.
Guests Who Checked In…
and Never Looked Back
Marcin Pawluk
Rexproduct - Online Petstore
Before working with Moritz, we were a passionate team with a great product but stuck under €15K/month. We had no real marketing system, just scattered posts and the occasional promotion. Moritz helped us completely rethink our growth strategy: we dialed in Meta ads that actually converted, launched automated email flows that brought customers back, and built a funnel that turned cold traffic into loyal fans. Now we’re hitting consistent 6-figure months and doing it without the chaos. What I appreciated most? It never felt like hype or hustle just a calm, clear plan that worked.
Dominika Veverkova
Style Consultant
I’d tried everything launches, ads, sales calls. Nothing clicked. But The Digital Brand Hotel gave me structure, story, and a brand that people actually wanted to buy from. March was a $35K month for me.
Flavia Haas
Dog Trainer & Coach
I was stuck at €4K/month and drowning in low-ticket chaos. Within 8 weeks of installing the Flywheel, I had my first €20K month with less effort and more clarity than ever before.
Alex Springer
Creator & Marketing Mentor
The Concierge experience changed everything. My offers make sense, my brand finally feels like me, and I know exactly what to post to attract dream clients.
Marcin Pawluk
Rexproduct - Online Petstore
Before working with Moritz, we were a passionate team with a great product but stuck under €15K/month. We had no real marketing system, just scattered posts and the occasional promotion. Moritz helped us completely rethink our growth strategy: we dialed in Meta ads that actually converted, launched automated email flows that brought customers back, and built a funnel that turned cold traffic into loyal fans. Now we’re hitting consistent 6-figure months and doing it without the chaos. What I appreciated most? It never felt like hype or hustle just a calm, clear plan that worked.
Dominika Veverkova
Style Consultant
I’d tried everything launches, ads, sales calls. Nothing clicked. But The Digital Brand Hotel gave me structure, story, and a brand that people actually wanted to buy from. March was a $35K month for me.
Flavia Haas
Dog Trainer & Coach
I was stuck at €4K/month and drowning in low-ticket chaos. Within 8 weeks of installing the Flywheel, I had my first €20K month with less effort and more clarity than ever before.
Alex Springer
Creator & Marketing Mentor
The Concierge experience changed everything. My offers make sense, my brand finally feels like me, and I know exactly what to post to attract dream clients.
From Luxury Hospitality to 7-Figure Brands — and Why I’m Betting Everything on Personal Branding
Hi, I’m Moritz — Brand Architect, funnel strategist, and builder of 7-figure personal brand ecosystems.
“Most coaches teach theory. I teach, lived experience — turned into systems that print trust, income, and authority.”
I started in 5-star hospitality, where I learned that trust, reputation, and experience build lasting success.
Then I scaled multiple eCommerce brands with systems, not guesswork.
Now, I help coaches, consultants and agency owners turn their skills into scalable personal brands — with story-first strategy, magnetic content, and backend systems that do the heavy lifting.
If you’ve got the skill but no structure — I’ve got the blueprint.
Let’s Build Your Brandhaus Cafe
Ready to serve your genius the right way?
Let’s package your brilliance, build your authority, and scale your income — one beautiful, human system at a time.
Book your coffee chat call below
How We Help You Scale:
1:1 Mentorship
Personalized coaching and strategic planning directly with me — so you eliminate guesswork, avoid costly mistakes, and grow with clarity and confidence.
Done for you
If you want to stay focused on serving your clients, my team builds and manages your funnels, ad systems, and client acquisition infrastructure — so you can focus on delivering and scaling your brand.
The next move is yours. Keep guessing your way forward — or work with someone who’s built and scaled brands from scratch, and knows exactly how to take you there.
Frequently Asked Questions
Got questions? We’ve got answers.
Who is this for?
This mentorship and growth system is for experts, coaches, consultants, and creators who are serious about turning their knowledge into a scalable, profitable Personal Brand — with real systems, not random hacks. If you want to build a brand that attracts clients, sells offers, and scales sustainably — you're in the right place.
Who is this NOT for?
This is not for people who:
Want overnight success without putting in work
Are addicted to random tactics instead of real strategies
Aren’t serious about building a sustainable, authority-driven brand
If you're not committed to executing and building for the long game, this is not for you.
How is this different from other coaching programs or marketing agencies?
Most programs throw templates at you and leave you to figure it out.
Most agencies treat you like just another project.
I work hands-on with a limited number of clients, combining personal mentorship with real execution — building customized systems around your brand, your audience, and your goals.
You don't get generic PDFs — you get a partner in building a real brand that sells itself.
How quickly can I expect results?
It depends on where you’re starting from.
Many clients see measurable wins (leads, audience growth, offer validation) within the first 30–60 days.
Full brand scaling systems typically take 3–6 months to fully build out and optimize.
This is not about overnight hype — it’s about sustainable, compounding growth.
What kind of support do I get?
You'll get weekly private 1:1 coaching calls, 24/7 WhatsApp access for fast feedback, and live optimization support on funnels, content, and offers.
You're not alone in the process — you have direct, personal access to me and my systems every step of the way.
What if I’ve already tried marketing but it didn’t work?
Perfect.
You already know what doesn’t work — now it’s time to build what does.
Most marketing fails because it's random and disconnected.
We focus on building strategic foundations: authority, offers, funnels, and scalable growth systems.
We don’t guess — we build real.
What if I don’t have a big budget?
You don’t need a 5-figure ad budget to start. You need clarity, strategy, and execution. We build systems that grow organically first — and then amplify with paid ads once you're ready. You scale smart, not by setting money on fire.
Serious about building a Personal Brand that sells, scales, and stands out? Let's build it together.
© 2025 Moritz Lauterbach. All rights reserved.